A day after announcing his battle with cancer, former All Back Wayne "Buck" Shelford has been named the "face" of a footwear brand.
Shelford will be the frontman for John Bull footwear, which sells work boots in New Zealand and Australia.
Yesterday he revealed he was undergoing treatment for lymphoma, a cancer which affects white blood cells.
Shelford said it was a "lower-grade cancer" and there wasn't much of a story in it.
John Bull marketing manager Phillip Dewis said the former All Black's toughness and resilience made him a an apt representative of the company's boots.
Shelford's powers of endurance were witnessed in a 1986 match against France, Mr Dewis said.
"During a bloody game, Buck received a torn scrotum whilst in a scrum. This alone would leave most men screaming in agony and heading for the nearest hospital, yet Buck calmly instructed the physio to stitch him up, and he played on."
Shelford said he was happy to work with John Bull because the company did a lot of good work in the community.
source : news.yahoo.com
Monday, June 25, 2007
Cancer victim Shelford to front advertising campaign
Labels: breast cancer treatment, Cancer News, Cancer Patient, cancer research
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